Giving Businesses the Strategic Advantage Online
Advanced Google Strategies
Being found in Google
How important is it to be found in Google if you have a business?
It is often joked about that if you want to hide something, put it in the second page of Google.
The aim of being online at all is to attract customers and share information, to let them know about the products and services that you have for them, and to be able to sell your products and services whether that be online or locally.
Jokes aside, we all know that to have any results from the search engines you need to be on the first page of Google.
When searching on Google, people can find your business details in your Google My Business (GMB) listing, your website, and in Pay Per Click (PPC) advertising campaigns.
To have an effective presence in the search engines, ultimately the best way is to have a well rounded approach in all these areas.
SEO is part of an overall marketing strategy
In a well managed PPC campaign, PPC ads are first to show in the search results. Search engine marketing is often the best place to start because you can get faster results.
PPC advertising alone works, but when looking at your marketing holistically, it can work so much better in conjunction with other marketing methods.
For a business with a local storefront, statistics prove that there is 60% more traffic available through the local organic search results. This includes your website and Google My Business listing.
For a local brick and mortar business, being able to show up in the local Map search and organic results can make a huge difference in attracting new customers.
This is where our Advanced Google Strategies come in. We help your GMB and website be found on the front page of the search engines. This is commonly called Search Engine Optimisation (SEO)
Do I need SEO?
Here at Ebundant Online, firstly we’re big on getting strong foundations set up for your marketing efforts. We then work with you to work out the best advertising strategy to suit your needs and budget. With all the many factors required to present well in the search results and the many different strategies available our advanced Google marketing packages are quoted on individually.