Giving Businesses the Strategic Advantage Online

Advanced Google Strategies

Being found in Google

How important is it to be found in Google if you have a business?

It is often joked about that if you want to hide something, put it in the second page of Google.

The aim of being online at all is to attract customers and share information, to let them know about the products and services that you have for them, and to be able to sell your products and services whether that be online or locally.

Jokes aside, we all know that to have any results from the search engines you need to be on the first page of Google.

When searching on Google, people can find your business details in your Google My Business (GMB) listing, your website, and in Pay Per Click (PPC) advertising campaigns.

To have an effective presence in the search engines, ultimately the best way is to have a well rounded approach in all these areas.

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SEO is part of an overall marketing strategy

In a well managed PPC campaign, PPC ads are first to show in the search results. Search engine marketing is often the best place to start because you can get faster results. 

PPC advertising alone works, but when looking at your marketing holistically, it can work so much better in conjunction with other marketing methods.

For a business with a local storefront, statistics prove that there is 60% more traffic available through the local organic search results.  This includes your website and Google My Business listing.

For a local brick and mortar business, being able to show up in the local Map search and organic results can make a huge difference in attracting new customers.

This is where our Advanced Google Strategies come in.  We help your GMB and website be found on the front page of the search engines.  This is commonly called Search Engine Optimisation (SEO)

Do I need SEO?

 Here at Ebundant Online, firstly we’re big on getting strong foundations set up for your marketing efforts.  We then work with you to work out the best advertising strategy to suit your needs and budget. With all the many factors required to present well in the search results and the many different strategies available our advanced Google marketing packages are quoted on individually.

Still not Convinced?

Here are some facts to consider about the importance of being highly visible on Google when you’re a local business.  They explain just how local shoppers interact with local business online. Source: Google

When 4 in 5 customers are searching for your address, opening hours and products it has become a no brainer that all business owners need to be highly visible online.

Research Shows

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Consumers search with their location and proximity in mind.

4 in 5 consumers use search engines to find local information.

They search on a smartphone and computer/tablet for: store address, business hours, product availability and directions.

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Local searchers take action.

50% of consumers who conducted a local search on their smartphone
visited a store within a day, and 34% who searched on computer/tablet
did the same.

Local searches lead to more purchases than non-local searches. 18% of
local searches on smartphone lead to a purchase within a day vs. 7% of
non-local searches.

Search results are a powerful way to drive consumers to stores.

3 in 4 who find local information in search results helpful are more likely to visit stores.

Shoppers find this information very helpful in search results:

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75% - Price of item at a nearby store

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74% - Item is in stock at a nearby store

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66% - Location of closest store with item in stock

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63% - Details about local stores (hours, phone number)

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59% - Map showing which stores carry item searched for

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56% - What else is available at the store

When 3 in 4 potential customers are more likely to come and visit your store if you gave them value online, why in the world would any successful business not want to share some of your valuable knowledge to build trust with potential clients and eventually have them come and visit? Source: Google

Local intent of smartphone use while out and about.

Roughly 90% of all Australians over the age of 14 own a mobile phone. Google indicates that when phone users are out and about 56% of their searches are to find local business, locations, hours and products.

When you take a minute to digest this information you realise these outstanding facts indicate how important it is for your local business to be easily visible online.

Stores can grab consumers’ attention through search results and a retailer’s mobile site or app.

 

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42% of in-store consumers conduct research online while in store using:

Search Engines – 64%

Retailer’s site/app – 46%

A different retailer’s site/app – 30%

A coupon or review site/app – 26%

After you have attracted them to your store we see that mobile use is still high.  We see here that 42% of customers research whilst in-store and 64% of them are using a search engine.

 

This shows that we are in a market that is highly dependent on mobile technology and the need to find local information online.

If you consider all these factors it is indisputable that any local business needs to be found online and needs to be providing valuable information.

Who can I Trust?

When it comes to search engine optimisation and online marketing the biggest question for business owners is “who can I trust?  Who has my best interests at heart?” 

This is where Ebundant Online can help.  Our passion is to help local business do well, and that means helping you with your online marketing needs with valuable but realistic packages.

Contact us for a complimentary ‘no fluff’ true and honest review of your Google marketing from a local marketer who is able to draft a package to fit your needs and budget.

Call us today!

Why Engage in Fully Customized SEO Services?

Do you want to grow your business and keep new customers coming in? Think about what would happen to your business if you ranked in the top 3 organic positions in the Google search. Would it make a difference to your bottom line? If you’re already a viable business, then the answer to this should be most a most definite “Yes!”

Work with a SEO Specialist

Do you know how Google works? That’s ok, you don’t really need to because we do! We understand what they want and can provide to Google the exact information they need to know exactly who you are, what you do and who you do it for. As a bonus we’re more than happy to explain to you why we do the things we do, and answer any questions to may have.Searching for SEO?

A good SEO Expert will keep updated with frequent Google changes

Google is complex and there are many factors that affect where they will place you in the search results. We are continually updating our skills and keep up to date with the latest changes that need to happen to keep up with the changes that Google is continually making.

Local, National, and International Experience in Internet Marketing

While we’ve successfully had top ranking websites in USA, our real passion is helping Australian businesses with their online strategy. We love helping other businesses with their professional online presence, and best of all getting real customers to your website. Whether you’re a local service business, an online ecommerce store, or a national service or brand, we have you covered. Get in touch with us today to get some background online info regarding your internet placement and how the competition is going with theirs.

Are you looking for the Best SEO Company that suits your business and needs?

It can be like finding a needle in a haystack and searching for a SEO Specialist can be daunting. Do you go with someone offering the world in the best ‘deal’ ever? Or do you try and be savvy and get someone who can make a real difference in your business
Dare we suggest for you to go with someone who cares? They care about you, your business, and providing the best possible service for you after fully analysing your situation. After an in-depth phone call you should be able to work this out. Don’t hesitate to give us a quick call today to book your complimentary analysis of your specific market niche in your area.

Want a grand deal on a SEO Package?

We’ll custom build a package for you that suits your needs, your budget, and your niche. Some markets are much more competitive online than others and we’ll do some in-depth research to determine how much is involved in giving you the results you are after.
Consideration also needs to be given to how many new customers you want and/or can handle. We don’t want to overwhelm you with so many new customers that you can’t look after them well; so we will factor this in when we create your custom package.

More Targeted Traffic without the price tag of Google adwords

At the end of the day, what we all really want is more traffic to your website, and in turn, more customers for you using the most cost effective methods available. Ranking in Google gives you a better chance at this and we can implement other organic strategies to drive traffic directly to your website.

Increase Online and Physical customer visits for your Local Business

Optimising your business online with our proven effective SEO strategies we can not only increase customers to your website, but also the customers through your door. We can increase your chances of gaining higher sales conversions and your return on investment. Our goal is to use up to date strategies to achieve the results you need in your business.

So if you’re needing a good look a potential SEO marketing strategies for your business, we’d love to chat to you about your options. We are looking forward to the difference we can make in your business. Give us a call to book your personally customised online analysis ½ hour call. This is worth $299 so take advantage of this today!